Prosule Cover
Prosule Cover
Prosule Cover
Prosule Cover

Design Brief

Summer 2022

14 Weeks

Troubleshooting

Creative strategy

CAD Modeling

Concept

Empower users to create personalized, uniquely flavored coffee capsules right at home, perfect for on-the-go enjoyment or as thoughtful gifts for friends.

PROSULE is a two-part coffee system that lets users create custom, reusable capsules at home. These personalized pods can be shared as gifts or taken on-the-go, promoting both convenience and sustainability in coffee consumption.

PROSULE is a two-part coffee system that lets users create custom, reusable capsules at home. These personalized pods can be shared as gifts or taken on-the-go, promoting both convenience and sustainability in coffee consumption.

PROSULE is a two-part coffee system that lets users create custom, reusable capsules at home. These personalized pods can be shared as gifts or taken on-the-go, promoting both convenience and sustainability in coffee consumption.

PROSULE is a two-part coffee system that lets users create custom, reusable capsules at home. These personalized pods can be shared as gifts or taken on-the-go, promoting both convenience and sustainability in coffee consumption.

User research
User research
User research
User research
Drip Coffee Drinkers
Whole bean buyers
Coffee Shop Lovers
Specialty Coffee

What are the potentials and categories of the coffee market?

Coffee Health
Coffee Health
Coffee Health
Coffee Health

Coffee's health benefits stem from its complex chemistry, influenced by preparation factors.


Key elements affecting coffee's profile: water quality, bean selection, grinding, brewing method, and roast level.

Bento
Bento
Bento
Bento

Concept proposals

ideation sketches

initial prototypes

final prototypes

LOGO development

Logo Development
Logo Development
Logo Development
Logo Development

CMF direction

CMF Direction
CMF Direction
CMF Direction
CMF Direction

Circular | Sleek | Organic

Earthy | Understated | Pastel

packaging development

Package 1
Package 1
Package 1
Package 1
Package 1
Package 1
Package 1
Package 1
Package 2
Package 2
Package 2
Package 2
Package 2
Package 2
Package 2
Package 2

Prototypes making process

Prototypes making process