Design Brief

Design Brief

Design Brief

Summer 2024

14 Weeks

Brand Strategy

Brand Identity

Graphic Design

Product Development

Summer 2024

14 Weeks

Brand Strategy

Brand Identity

Graphic Design

Product Development

Summer 2024

14 Weeks

Brand Strategy

Brand Identity

Graphic Design

Product Development

concept

concept

concept

concept

Designing the ideal collaboration partner to engage Gen Z/A and position Samsung as a versatile lifestyle brand, broadening its identity beyond wearable tech and mobile devices while exploring opportunities in sports, luxury, and more to resonate with younger audiences.

Designing the ideal collaboration partner to engage Gen Z/A and position Samsung as a versatile lifestyle brand, broadening its identity beyond wearable tech and mobile devices while exploring opportunities in sports, luxury, and more to resonate with younger audiences.

Designing the ideal collaboration partner to engage Gen Z/A and position Samsung as a versatile lifestyle brand, broadening its identity beyond wearable tech and mobile devices while exploring opportunities in sports, luxury, and more to resonate with younger audiences.

Designing the ideal collaboration partner to engage Gen Z/A and position Samsung as a versatile lifestyle brand, broadening its identity beyond wearable tech and mobile devices while exploring opportunities in sports, luxury, and more to resonate with younger audiences.

Zane Xiong - Product Design - zanexiong@outlook.com
Alan Xu - Graphic Design - hello@alanxu.info

Zane Xiong - Product Design - zanexiong@outlook.com
Alan Xu - Graphic Design - hello@alanxu.info

Zane Xiong - Product Design - zanexiong@outlook.com
Alan Xu - Graphic Design - hello@alanxu.info

Zane Xiong - Product Design - zanexiong@outlook.com
Alan Xu - Graphic Design - hello@alanxu.info

*Disclaimer: This project is a student work created for educational purposes and is not affiliated with or endorsed by MoMA or Samsung. All logos and brand elements are used solely for academic representation, in compliance with the signed NDA, and do not imply sponsorship, ownership, or commercial intent.

*Disclaimer: This project is a student work created for educational purposes and is not affiliated with or endorsed by MoMA or Samsung. All logos and brand elements are used solely for academic representation, in compliance with the signed NDA, and do not imply sponsorship, ownership, or commercial intent.

*Disclaimer: This project is a student work created for educational purposes and is not affiliated with or endorsed by MoMA or Samsung. All logos and brand elements are used solely for academic representation, in compliance with the signed NDA, and do not imply sponsorship, ownership, or commercial intent.

*Disclaimer: This project is a student work created for educational purposes and is not affiliated with or endorsed by MoMA or Samsung. All logos and brand elements are used solely for academic representation, in compliance with the signed NDA, and do not imply sponsorship, ownership, or commercial intent.

MoMA

MoMA

MoMA

The Museum of Modern Art’s mission is to connect people from around the world to the art of our time.

The Museum of Modern Art’s mission is to connect people from around the world to the art of our time.

MoMA Museum

MoMA Museum Installation

MoMA Paintings

MoMA Paintings

MoMA Paintings

The Museum of Modern Art’s mission is to connect people from around the world to the art of our time.

MoMA Branding

MoMA Branding

MoMA Branding

MoMA Design Store aims to make good design accessible to as wide an audience as possible.

MoMA Design Store aims to make good design accessible to as wide an audience as possible.

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store aims to make good design accessible to as wide an audience as possible.

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store

MoMA Design Store

PS1 emphasizes and encourages experimentation and avant-garde approach to art.

PS1 emphasizes and encourages experimentation and avant-garde approach to art.

MoMA PS1

MoMA PS1

MoMA PS1

MoMA PS1

MoMA PS1

PS1 emphasizes and encourages experimentation and avant-garde approach to art.

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Why MoMA

Rain Room

Rain Room

Rain Room

Rain Room

MoMA potential

MoMA potential

MoMA potential

MoMA potential

Samsung potential

Samsung potential

Samsung potential

Samsung potential

Overlap

Overlap

Overlap

Overlap

Anyone, Anywhere

Anyone, Anywhere

Anyone, Anywhere

Anyone, Anywhere

Product

Features

Product

Features

Product

Features

Product

Features

Product Feature

Product Feature

Product Feature

Product Feature

Identity

In Context

Identity

In Context

Identity

In Context

Context

Context